Hay Kings: Intellectual Honesty - Navigating the 2026 Market Reset (S9:E5)

🎧 Episode 105: The $600 Million Inventory Bloodbath πŸ“² Stream now on Spotify, Apple Podcasts, or your favorite app

Jon Paul Driver sits down with Scott Courtright of Courtright Enterprises for a brutally honest assessment of the hay export crisis. They move past the surface-level talk to provide the intellectual honesty required to navigate an industry that has effectively wiped out $600 million in equity through inventory write-downs and a historic demand collapse.

They cover:

  • πŸ“‰ The $600 Million Hit: A conservative look at the massive inventory write-downs that have devastated balance sheets and redefined the Pacific Northwest market.

  • 🚒 The "Disaster" Mechanics: How the fastest rate-hike cycle in history triggered a 40% collapse in customer purchasing power, evaporating 1 million tons of global demand.

  • 🏭 The Machine Graveyard: Why there are 20+ export presses in the U.S. that may never turn on againβ€”and why "overcapacity" is a terminal threat to current margins.

  • 🀝 Intellectual Honesty: The industry-leading insight that "talking your book" is a recipe for failure; why being realistic about market conditions is the only path to the 2026 reset.

  • πŸ—οΈ The Asset Trap: A deep dive into the shift from double-digit appreciation to negative cash flow, and what happens to the industry when land values finally hit a wall.

  • 🌾 Survival vs. Sustainability: From "nutrient mining" in the soil to short-term on-farm maneuvers, exploring the risks when growers are forced to sacrifice long-term health for immediate survival.

  • 🌍 The Global Price War: How the U.S. is struggling to compete with $200 Pakistan alfalfa and the reality of international competitors growing their footprint.

Scott delivers a masterclass in market realism, explaining why the current shakeout is far from over and why managing through the "hard hat" era requires a radical shift in how we view the hay business.

πŸŽ™ Hosted by Jon Paul Driver

🀝 Sponsored by Krone β€” Dedicated to Hay and Forage Producers

πŸ”—Β Listen at hay-kings.com



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