Podcast — Disruption

Carson’s research shows that companion crops are not automatically good or bad. Under dryland conditions, competition for limited water can jeopardize the alfalfa stand. With adequate irrigation, the additional tonnage may pay—but only after accounting for forage quality, market prices and the long-term value of the stand.

Title: Episode 106: The Domestic Hay Pivot & The Consistency Challenge | Hay Kings

Meta Description: Join Jon Paul Driver and Cosmos Fitzpatrick as they discuss the 2026 hay market reset. Learn why domestic demand is shifting, how Eastern hay dryers are challenging Western consistency, and the critical steps producers must take to remain nimble in a high-interest environment.

Sponsored by Krone - dedicated to hay and forage growers

Keywords: Hay Kings Podcast, Jon Paul Driver, Cosmos Fitzpatrick, hay market 2026, alfalfa prices, dairy hay consistency, hay export crisis, Krone hay equipment, forage production, domestic hay demand.

Jon Paul Driver sits down with Scott Courtright of Courtright Enterprises for a brutally honest assessment of the hay export crisis. They move past the surface-level talk to provide the intellectual honesty required to navigate an industry that has effectively wiped out $600 million in equity through inventory write-downs and a historic demand collapse.

From Reckoning to Renewal in Hay Exports, this episode digs into the structural reset underway in global forage markets and what it means for growers, exporters, and rural communities.

Jesse Bounds joins Jon Paul Driver to talk about HayCon 2025 in Las Vegas, the state of the hay export market, and why connection and adaptability matter more than ever.